Commerce should be yours to own.
GemBoss is the self-driving AI storefront for higher conversion. Where launching a store is a prompt, and the result is unmistakably your brand, and blazing fast.
Winner · shippedWhat we build on
You own the output
Every theme lives in your store, on the open Dawn + gem framework. No proprietary runtime, no lock-in.
Human in the loop
The agent proposes; you approve. Every write to your store is reviewable before it goes live.
Faithful, not generic
We reconstruct real storefronts section by section, and score fidelity. Instead of stamping out templates.
Make great storefronts abundant
The best stores took agencies and months. We think any operator should be able to launch one that looks hand-built. In an afternoon, on their own terms.
Work with us →Ten years of watching what makes a store sell.
GemBoss didn't start with AI. It started with GemPages, the Shopify page builder we've spent a decade putting in the hands of 100,000+ merchants. Ten years of watching, page by page, what turns a visitor into a customer. GemBoss is that decade, made autonomous.
What a decade of CRO taught us
- The fold does the selling. If the promise and the proof aren't above it, the rest of the page rarely gets read.
- The winning variant is almost never the prettiest. It's the one that answers the next objection at the right moment.
- Proof beats polish. A review, a guarantee, and a real number beside the buy button move more than another gradient.
- Speed is a conversion feature. Every 100ms of load is revenue.
- Stores that compound test every week, not once at launch.
What 100,000+ merchants taught us
- Nobody wants a page builder. They want a store that sells. The builder is just the tax to get there.
- Most founders have no designer and no CRO team. The tool has to be the expert in the room.
- Time is the real budget. Every extra click is a launch that never happens.
- Merchants fear lock-in more than they fear churn. The output has to be theirs to keep.
So we built GemBoss: the same conversion craft, now an agent that builds your store and keeps optimizing it after launch.
The four E's we build by.
A decade in commerce, distilled into four. In the order they compound.
Empathy
We build from the merchant's side of the screen. Every feature answers a real problem a founder had at 2am, not a line on an org chart.
Expert
A decade inside Shopify conversion. We don't guess what sells. We've measured it across 1.7M+ pages and 100,000+ stores.
Entrepreneurs
We run stores, not just software. We ship like owners because we are ones, and we carry the same risk we ask you to.
Exceptional
Average is a decision we refuse to make. The bar is hand-built and brand-true, and it holds on the ten-thousandth store as much as the first.
The people behind GemBoss
Your store, your data. Protected by design.
GemBoss layers on top of your Shopify store and treats your data as yours. No proprietary silo, no surprises, nothing you can't leave with.
Runs on your Shopify
Your catalog, checkout and orders stay native to Shopify. GemBoss layers on top. Nothing is migrated.
Nothing auto-publishes
Every change is staged and human-approved before it ever touches your live store.
First-party & consent-aware
Analytics are first-party and honor each shopper's privacy choice. No third-party trackers bolted on.
Your data, exportable
Export everything to CSV anytime. Cancel and your store keeps working. No lock-in.
SSO & data isolation
Partner plans add single sign-on, roles, and full per-tenant data isolation.
Open framework
Built on open Dawn + gem, not a proprietary runtime you can never leave.
Join us
We're a small team building big tools for commerce. If that sounds like you, say hello.