Launch an advertorial funnel

An advertorial funnel is an ad, a story page that does the persuading, and a landing page that takes the order. GemBoss builds it as draft artifacts you review.

Create the funnel

Create an advertorial funnel for shop your-store.myshopify.com for our vitamin C serum, aimed at people who have tried a cheaper serum and were disappointed.

gem.create_advertorial_funnel creates the workflow and registers the draft and page artifacts. Give it the audience and the objection, not just the product. The objection is the thing an advertorial exists to answer.

Start from a page that works

If you have a reference page worth learning from:

Capture this page and clone it into sections first, then build the funnel on that structure.

gem.clone_page_into_sections captures a page, clones its sections, validates the output and registers the artifacts. Same rule as cloning a whole store: it learns structure, and you supply the words.

Review before anything ships

List the artifacts for that workflow and summarise what each one is.

gem.list_artifacts and gem.get_workflow give you the whole picture: steps, artifacts and any approvals waiting on you. Read the advertorial copy yourself. It is the piece a customer judges you on.

Feed it real competitive signal

If you track competitor ads:

Ingest these competitor landing pages as ad signals, then tell me what angles they are all using and what nobody is saying.

gem.ingest_ad_signals batch-ingests discovered competitor landing pages. The gap in what everyone is saying is usually a better brief than the consensus.

Then measure it

Once it is live, attribution lives on the analytics server:

Show me revenue and profit by campaign, ranked by profit.

gemboss.get_campaign_revenue attributes by UTM, first touch, and reports profit rather than just revenue. Ranking by revenue is how a losing funnel keeps its budget.

Next

• Build an offer
• Diagnose conversion